Politique de confidentialité

The Little Hive (“we,” “us,” “our”) operates this store and website, including all related information, content, features, tools, products, and services (together, the “Services”). The Little Hive is powered by Shopify, which enables us to provide the Services to you.


This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us.


By accessing or using the Services, you acknowledge that you have read, understood, and agree to this Privacy Policy. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.





Personal Information We Collect or Process



When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be associated with you or another person. It does not include anonymous or aggregated data.


We may collect or process the following categories of personal information, including inferences drawn from this information:


  • Contact details: name, billing/shipping address, phone number, email.
  • Financial information: credit/debit card numbers, payment confirmations, transaction details.
  • Account information: username, password, security questions, saved settings/preferences.
  • Transaction information: items viewed, added to cart, wishlisted, purchased, returned, or exchanged.
  • Communications: customer service messages, reviews, social media interactions.
  • Device information: IP address, browser type, device identifiers, operating system, connection data.
  • Usage information: browsing patterns, engagement with the Services, referral URLs, time spent.
  • Marketing and advertising identifiers: cookies, Meta Pixel data, Google Analytics/Ads data, advertising IDs.
  • Purchase and conversion events: order values, product categories, checkout activity.






Sources of Personal Information



We collect personal information from:


  • Directly from you when you make a purchase, create an account, contact us, or otherwise interact with the Services.
  • Automatically when you browse our website, through cookies, pixels, and similar technologies.
  • From service providers such as Shopify, payment processors, analytics providers, and shipping partners.
  • From third parties and partners (e.g. social media platforms, advertising networks, referral partners).






How We Use Your Personal Information



Depending on your interactions with the Services, we may use personal information for the following purposes:


  1. To provide and improve the Services – processing payments, fulfilling orders, arranging shipping, managing returns and exchanges, providing customer support, and tailoring your shopping experience.
  2. Marketing and advertising – sending promotional emails/SMS (with consent), serving targeted ads through Meta (Facebook/Instagram), Google, Pinterest, and other platforms, and measuring campaign performance.
  3. Analytics – using tools such as Google Analytics 4 (GA4) and Shopify Analytics to monitor site performance, understand visitor behaviour, and improve design and functionality.
  4. Advertising optimisation – using Google Ads conversion tracking, remarketing, and enhanced data sharing (including customer data in hashed/encrypted form) to measure purchases, personalise ads, and create lookalike audiences.
  5. Security and fraud prevention – verifying accounts, monitoring suspicious activity, and protecting against fraud or misuse.
  6. Compliance with law – responding to legal requests, complying with regulations, enforcing our Terms, or protecting our legal rights.

Orders Fulfilled by Partner Brands

Where you purchase items supplied by a Partner Brand, we use your personal information to facilitate that transaction, transmit order details to the seller, and coordinate communication, fulfilment, shipping, and returns. We may also receive limited updates from the seller—such as order status or tracking details—to keep you informed and manage customer support.


Third-Party Sellers and Partner Brands

In addition to the sources listed above, we work with independent third-party brands and sellers (our “Partner Brands”) who make their products available for purchase through our website via Shopify Collective. When you buy, view, or interact with products sold by a Partner Brand, certain personal information necessary to process and fulfil your order—such as your name, delivery address, contact details, and order contents—will be securely shared with that Partner Brand through Shopify’s systems.
Each Partner Brand acts as an independent data controller for the information it receives and processes your personal information in accordance with its own privacy policy. We require all Partner Brands to handle your information lawfully and securely and only for the purposes of fulfilling your order and providing customer support.





Cookies, Pixels, and Tracking Technologies



We and our partners use cookies and similar technologies (such as the Meta Pixel, Google Tag, Conversions API, Shopify analytics tools, and Google Analytics 4) to collect usage information and improve your experience.


  • Cookies are small files placed on your device that track browsing activity.
  • Meta Pixel & Conversions API allow us to measure actions on our website (e.g. product views, add-to-cart, purchases) and deliver personalised ads across Facebook and Instagram.
  • Google Analytics 4 (GA4) collects data such as pages visited, device information, approximate location, and purchase events to help us improve Services and understand behaviour.
  • Google Ads uses conversion tracking and remarketing to show relevant ads across Google and its partners. Enhanced data sharing means limited customer details you provide (such as email/phone/address) may be securely shared with Google in encrypted form to better measure and improve ad performance.



Your choices:







How We Disclose Personal Information



We may disclose your personal information in the following circumstances:


  • With Shopify: which hosts and powers our store. Shopify may also combine data across merchants for analytics and service improvements.
  • With service providers: including payment processors, shipping carriers, IT and hosting providers, analytics companies, and marketing partners.
  • With business and advertising partners: such as Meta, Google, and Pinterest, for targeted advertising and measurement (subject to opt-out rights).
  • With affiliates or other members of our business group.
  • In legal situations: to comply with applicable laws, respond to legal requests, enforce our Terms, or protect our rights and safety.
  • In business transfers: such as mergers, acquisitions, financing, or sale of business assets.
  • With your consent: if you direct us to share data (e.g. through social media integrations or reviews).

With Partner Brands and Marketplace Sellers: We disclose limited customer and order information to third-party sellers whose products you choose to purchase through our site. This sharing enables them to process and deliver your order and handle related customer service matters. Each seller is responsible for its own privacy and data practices, which may differ from ours.


We do not sell personal information for monetary value.





Relationship with Shopify



The Services are hosted by Shopify. Shopify may collect and process data about your use of our Services, including across other merchants, in order to provide and improve its platform. Shopify is responsible for such processing.







Children’s Data



The Services are not directed at or intended for children under 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided information, please contact us to request deletion.

Third-Party Sellers’ Privacy Practices

Some products on our website are sold and fulfilled directly by independent sellers via Shopify Collective. While we require these sellers to meet high standards of customer service and data protection, we are not responsible for how they independently handle or secure your personal information. You should review the privacy policy of the relevant seller if you wish to understand its specific practices.





Security and Retention



We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no system is perfectly secure, and we cannot guarantee absolute security.


We retain personal information only as long as necessary for the purposes described here, or as required by law, including maintaining records for tax, compliance, and legal obligations.





Your Rights and Choices



Depending on your location, you may have the following rights under UK GDPR, EU GDPR, CCPA/CPRA, or other laws:


  • Access / Right to Know – request details of the personal information we hold.
  • Right to Delete – request deletion of your personal information.
  • Right to Correct – request correction of inaccurate data.
  • Right to Data Portability – request a copy of your personal data in portable form.
  • Right to Opt-Out of Targeted Advertising – opt out of the “sharing” of personal data for advertising.
  • Right to Withdraw Consent – withdraw marketing consent at any time.
  • Right to Object/Restrict Processing – object to certain uses (e.g. direct marketing).



You may exercise these rights by contacting us at the details below. We may need to verify your identity before processing requests. You may also appoint an authorised agent.


If you use a browser with the Global Privacy Control signal enabled, we will treat that as a valid opt-out request for targeted advertising.





International Data Transfers



We may transfer and process personal information outside of the UK/EEA, including in Canada and the United States. Where we do so, we rely on lawful transfer mechanisms such as the European Commission’s Standard Contractual Clauses or UK equivalents.





Changes to This Privacy Policy



We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updates will be posted here with a new “Last updated” date. If material changes are made, we will notify you as required by law.





Contact Us



If you have questions or wish to exercise your rights, please contact us at:


The Little Hive

📧 Email: sales@beestillstudio.co.uk

📍 Address: 5 Blacksmiths Row, St Albans, ENG, AL3 8NZ, GB

 

If your enquiry relates to a product fulfilled by a Partner Brand, we may forward your message or relevant contact details to that seller so they can assist you directly.


We are the data controller of your personal information. You may also lodge complaints with the UK Information Commissioner’s Office (ICO) or your local supervisory authority.